Perlindungan Hukum Terhadap Online Shop Yang Melakukan Promosi (Endorsement) Pada Selebgram Di Kota Mataram

Authors

  • Indah Permata Sari Fakultas Hukum Universitas Mataram
  • Diangsa Wagian Dosen Fakultas Hukum Universitas Mataram

Keywords:

Perlindungan Hukum, Hubungan Hukum perjanjian, Endorsement, Online Shop, Selebgram

Abstract

This study aims to determine how Selebgram will provide legal relationship and legal protection toward the online shop in the endorsement agreement in the event of a default. This research uses the empirical normative legal method. Based on the research results, the legal relationship between endorsement agreements made by celebgram in Mataram with online shops is a form of certain service agreements, which are one type of work agreement regulated in the Civil Code (KUHPerdata) article 1601 and article 1617. The legal protections provided by the program on the online shop is compensation in the form of refunds and goods based on preventive and repressive legal protection, and the form of compensation is regulated in Article 19 of the Consumer Protection Lawthat regulated responsibilities of business actors/endorsement service providers.  

References

Buku
R. Subekti, Aneka perjanjian, PT.Citra Aditya Bakti, Bandung, 1992, hlm 57.
Salim HS, Pengantar Hukum Perdata Tertulis (BW), Sinar Grafika, Jakarta, hlm 89

Perundang-undangan
Kitab Undang-Undang Hukum Perdata
Indonesia, Undang-Undang Nomor 9 tahun 2016 tentang perubahan atas Undang-Undang nomor 11 tahun 2008 tentang informasi dan transaksi elektronik

Website/Internet
Mustafa Iman, Pengguna Instagram di Indonesia di dominasi wanita dan generasi milenial https://www.google.co.id/amp/s/www/goodnewsfromindonesia.id.2020/06/14/pengguna-instagram-di-indonesia-didominasi-wanita-dan0generasi-milenial/ampDi akses pada tanggal 23 maret 2021
Artikel

Sri Ayu Wulandari, Skripsi: “Pengaruh Penggunaan Endorsment Terhadap Omzet Penjualan Usaha Online Shop Di Palangka Ray”, Palangka Raya, Institut Agama Islam Negeri Palangka Raya, 2017, Hal. 27

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Published

2022-02-28

How to Cite

Permata Sari, I., & Wagian, D. (2022). Perlindungan Hukum Terhadap Online Shop Yang Melakukan Promosi (Endorsement) Pada Selebgram Di Kota Mataram. Private Law, 2(1), 229–237. Retrieved from https://journal.unram.ac.id/index.php/privatelaw/article/view/665

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