Vol. 3 No. 1 (2024): JURNAL RISET PEMASARAN VOL.3 NO.1 MARET

Tujuan Jurnal Riset Pemasaran adalah:1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset.2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan.3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangnya.

DOI: https://doi.org/10.29303/jrp.v3i1

Published: 2024-03-01

Articles

1. JRP VOL.3 NO.1 MARET 2024 PENGARUH ETNIK PRODUK DAN PROMOSI KEARIFAN LOKAL BUDAYA TERHADAP KEPUTUSAN MEMBELI PRODUK NOKEN OLEH MASYARKAT KABUPATEN YAHUKIMO PROVINSI PAPUA The Influence of Product Ethnicity and Promotions on the Local Cultural Wisdom Towards the Purchase Decision of Noken Products by the Community in Yahukimo Regency, Papua Province.

herminasilak, handrysudiartha, laluedyhermanmulyono

1-8
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2. JRP VOL.3 NO.1 MARET 2024 PENGARUH KUALITAS PELAYANAN, CUSTOMER EXPERIENCE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN JASA KONVEKSI DI MODES RIANA KECAMATAN GUNUNG SARI The Influence of Service Quality, Customer Experience, and Word of Mouth on the Purchasing Decision of Tailoring Services in Modes Riana, Gunung Sari Subdistrict

putriaprilianti, laluedyhermanmulyono, muhammadmujahiddakwah

9-14
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3. JRP VOL.3 NO.1 MARET 2024 ANALISIS HARGA, KERAGAMAN PRODUK, DAN KUALITAS PELAYANAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN ULANG DI TOKO SWALAYAN MURAH. Analysis of Price, Product Variety, and Service Quality on Repurchase Decision-Making at Affordable Supermarkets

nurhartini, junaidisagir, rahmandayani

15-25
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4. JRP VOL.3 NO.1 MARET 2024 PENGARUH COUNTRY OF ORIGIN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI The Influence of Country of Origin and Brand Image on the Purchase Decision of Xiaomi Smartphone

baiqshafiraatilla, weniretnowati, hilmiati

26-35
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5. JRP VOL.3 NO.1 MARET 2024 PENGARUH DAYATARIK FISIK DAN POPULARITAS MEREK TERHADAP NIAT BELI KONSUMEN CLEO PURE WATER DI LOMBOK BARAT The Influence of Physical Attractiveness and Brand Popularity on Consumer Purchase Intentions of Cleo Pure Water in West Lombok.

ewilpratama, ilhamudin, hilmiati

36-43
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6. JRP VOL.3 NO.1 MARET 2024 PENGARUH BRAND IMAGE DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY PADA KONSUMEN SEPEDA MOTOR PIAGGIO VESPA MATIC DI KOTA MATARAM The Influence of Brand Image and Brand Community on Brand Loyalty among Piaggio Vespa Matic Motorcycle Consumers in the City of Mataram

diahayulestari, baiqhandayanirinuastuti, lalumuhammadfurkan

44-49
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7. JRP VOL.3 NO.1 MARET 2024 PENGARUH BRAND AMBASSADOR, PROMOSI, DAN FREE GIFT K-POP TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA PENGGUNA SHOPEE DI KOTA MATARAM The Influence of Brand Ambassador, Promotions, and K-Pop Free Gifts on the Purchase Decision of Scarlett Whitening Products among Shopee Users in the City of Mataram

ulfawasilah, ilhamudin, rusminahhs

50-62
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8. JRP VOL.3 NO.1 MARET 2024 ANALISIS PENGARUH HARGA, LAYANAN, KUALITAS PRODUK, DAN STORE ATMOSPHERE TERHADAP REVISIT INTENTION KE COFFEE SHOP “WANGI-WANGI DE NGUPI” KOTA MATARAM Analysis of the Influence of Price, Service, Product Quality, and Store Atmosphere on Revisit Intention to "Wangi-Wangi De Ngupi" Coffee Shop in the City of Mataram

evelyncarolinasentosa, dwiputrabuanasakti, laluedyhermanmulyono

63-69
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9. JRP VOL.3 NO.1 MARET 2024 ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN TENUN PADA ANA TENUN SUKARARA DI KECAMATAN JONGGAT KABUPATEN LOMBOK TENGAH Analysis of the Influence of Marketing Mix on the Purchasing Decision of Woven Fabrics at Ana Tenun Sukarara in the Jonggat District of Central Lombok Regency

titaniaputrijasanti, akhmadsaufi, rusminahhs

70-77
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10. JRP VOL.3 NO.1 MARET 2024 PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI ULANG PRODUK SCARLETT WHITENING PADA PENGGUNA INSTAGRAM DI KOTA MATARAM The Influence of Product Quality, Brand Image, and Social Media Marketing on Repurchase Intention for Scarlett Whitening Products among Instagram Users in the City of Mataram.

febryamaliasantikanajib, rusdan, junaidisagir

78-96
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