INOVASI KEMASAN DAN PENGGUNAAN PRODUK GULA AREN UNTUK MENINGKATKAN OMSET PASAR UMKM DI DESA KEKAIT KECAMATAN GUNUNGSARI KABUPATEN LOMBOK BARAT

Istiharatul  Mubayyinah; Tasya Nurul  Aulia; Mazlin Mazlin; Salma Putri  Effendi; Nadia  Rahmani; I Ketut Eka  Putra; Saosan Alamuna  Hayaza; Dimas Ezra Andrew  Tharamatha; Maistarah Putri  Nurdianisa; Tasya Septiana  Melanie

doi:10.29303/wicara.v1i1.2398

Istiharatul Mubayyinah Universitas Mataram
Tasya Nurul Aulia Universitas Mataram
Mazlin Mazlin Universitas Mataram
Salma Putri Effendi Universitas Mataram
Nadia Rahmani Universitas Mataram
I Ketut Eka Putra Universitas Mataram
Saosan Alamuna Hayaza Universitas Mataram
Dimas Ezra Andrew Tharamatha Universitas Mataram
Maistarah Putri Nurdianisa Universitas Mataram
Tasya Septiana Melanie Universitas Mataram

DOI: https://doi.org/10.29303/wicara.v1i1.2398

Keywords: UMKM, Gula Aren, Omset, KKN, Inovasi, Pemasaran, Inovasi Produk

Abstract

Desapreneur Integrated Real Work Lecture (KKN) is a community service activity involving students as participants and lecturers as mentors focusing on the desapreuner theme. KKN activities in Kekait Village, Gunungsari sub-district, West Lombok district for 45 days focused on product innovation and marketing of Micro, Small and Medium Enterprises (MSMEs) products. The problems encountered in Kekait village are marketing which is still limited to around the village, packaging that only uses large sizes such as hundreds of grams and kilos, and a lack of awareness to brand a product. Departing from these problems, it is deemed important to provide assistance regarding packaging innovation and the use of palm sugar products to one of the MSME actors who has the potential to expand marketing. The purpose of this research is to increase MSME sales turnover by expanding the palm sugar market in Kekait village, Gunungsari sub-district, West Lombok district. The method used is interviews in data collection and using mentoring methods in its implementation. The benefit of the research is to increase innovation and competitiveness of palm sugar products in Kekait village, Gunungsari sub-district, West Lombok district. Suggestions from researchers to the Kekait Village community are that it is hoped that every MSME actor will increase his confidence in their products.

References

Aprianty Masayu Endang. (2018). Pentingnya Kemasan Terhadap Penjualan Produk Perusahaan. Jurnal Sosio e- Kons: Vol.10 no.1

Basu Swastha dan Irawan. (2003). “Manajemen Pemasaran Modern”. (Edisi kedua). Cetakan ke sebelas. Yogyakarta : Liberty Offset

Cyasmoro, Verry Cyasmoro., & Ricky T. (2021).

Darma Ayu Dinda., Abdussamad Z. K., & Rahman E. (2022). Pengaruh Strategi Inovasi Produk dan Pemasaran Media Sosial Terhadap Keunggulan Bersaing pada UMK Kuliner Di Kota Gorontalo. Jurnal Ilmiah Manajemen dan Bisnis. JAMBURA. Vol.5 no.1.

Ekasari Novita., Hasanah N., Siregar A. P., Sari N., & Nifita A. T. (2019). Implementasi Digital Marketing dan Inovasi Kemasan Kue Bengen Produk Kuliner Khas Jambi. Jurnal Inovasi, Teknologi, dan Dharma Bagi Masyarakat (JTTDM). Vol. 1 no.1.

Hapsoro Bayu Bagas, Palupiningdyah, & Slamet A. (2019). Peran Digital Marketing Sebagai Upaya Peningkatan Omset penjualan Bagi Klaster UMKM di Kota Semarang. Jurnal Pengabdian Kepada Masyarakat. ABDIMAS: 23(2).

Inovasi Pemasaran dan Inovasi Kemasan Produk Meningkatkan Kinerja Pemasaran UMKM Makanan dan Minuman di Pasar Lama Kota Tangerang. Jurnal Pendidikan Tambusai. Vol. 5. No. 3. ISSN: 2614-3097.

Kurniawati, Emaya., Wyati S., & Sri Y. W. (2018). Strategi Peningkatan Omset Penjualan Bagi Pedagang Pasar Bulu Setelah Berinovasi. Fakultas Ekonomi Universitas Semarang.

Nizam, Mohammad Fatih., Eva M., & Vita F. (2020). Pengaruh Orientasi Kewirausahaan Inovasi Produk Dan Keunggulan Bersaing Terhadap Pemasaran UMKM. Jurnal EMA - Ekonomi Manajemen Akuntansi-. Vol 5. No. 2.