JPSDM VOL.3.NO.3 SEPTEMBER 2024 PENGARUH MOTIVASI KERJA DAN QUALITY OF WORKLIFE TERHADAP LOYALITAS KERJA KARYAWAN KAVA COFFEE & EATERY

Abstract

Penelitianl inil bertujuanl untukl mengetahuil pengaruhl motivasil kerjal danl qualityl ofl worklifel terhadapl loyalitasl karyawanl padal Kaval Coffeel &l Eatery.l Jenisl penelitianl yangl digunakanl dil dalaml penelitianl inil adalahl penelitianl asosiatifl denganl menggunakanl hubunganl kausal.l Populasil dalaml penelitianl inil adalahl seluruhl karyawanl Kaval Coffeel &l Eatery.l Jumlahl sampell yangl digunakanl dalaml penelitianl inil adalahl 52l orangl denganl menggunakanl metodel samplingl jenuh.l Teknikl pengumpulanl datal yangl digunakanl adalahl wawancara,l dokumentasi,l danl menyebarkanl kuesionerl yangl berisil pernyataanl tentangl motivasil kerjal danl qualityl ofl worklifel terhadapl loyalitasl karyawan.l Alatl analisisl yangl digunakanl adalahl analisisl regresil linearl bergandal denganl menggunakanl SPSSl 23l Forl Windows.l Hasill analisisl datal menunjukanl bahwal (1)l Motivasil kerjal berpengaruhl positifl danl signifikanl terhadapl loyalitasl karyawanl (2)l Qualityl Ofl Worklifel berpengaruhl positifl danl signifikanl terhadapl loyalitasl karyawan. Thisl researchl aimsl tol determinel thel influencel ofl workl motivationl andl qualityl ofl workl lifel onl employeel loyaltyl atl Kaval Coffeel &l Eatery.l Thel typel ofl researchl usedl inl thisl researchl isl associativel researchl usingl causall relationships.l Thel populationl inl thisl studyl werel alll Kaval Coffeel &l Eateryl employees.l Thel numberl ofl samplesl usedl inl thisl researchl wasl 52l peoplel usingl al saturatedl samplingl method.l Thel datal collectionl techniquesl usedl werel interviews,l documentation,l andl distributingl questionnairesl containingl statementsl aboutl workl motivationl andl qualityl ofl workl lifel onl employeel loyalty.l Thel analyticall tooll usedl isl multiplel linearl regressionl analysisl usingl SPSSl 23l Forl Windows.l Thel resultsl ofl datal analysisl showl thatl (1)l Workl motivationl hasl al positivel andl significantl effectl onl employeel loyaltyl (2)l Qualityl ofl Worklifel hasl al positivel andl significantl effectl onl employeel loyalty.