Strategy To Increase Added Value And Marketing Of Processed Freshwater Fish Products In Bunkate Village, Jonggat District, Central Lombok Regency

Authors

  • Miftahul Khair Pendidikan Guru Sekolah Dasar, Fakultas Keguruan Dan Ilmu Pendidikan
  • Aulia Ramadhani Ilmu dan Teknologi Pangan, Fakultas Teknologi Pangan dan Agroindustri
  • Hilalia Soleha Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Mataram
  • Rini Ramdani Siambaton Agribisnis, Fakultas Pertanian, Universitas Mataram
  • Farid Faqih Agribisnis, Fakultas Pertanian, Universitas Mataram
  • Moh. Kiamuddin Teknik Mesin, Fakultas Teknik, Universitas Mataram
  • Dewina Haryani Pend. Matematika, FKIP, Universitas Mataram
  • Intan Nurasmi Ilmu Lingkungan, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Mataram
  • Hartiwi Hartiwi Pend. Sosiologi, FKIP, Universitas Mataram
  • Muhammad Redi Kimia, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Mataram
  • Agusdin Agusdin Dosen Pembimbing Lapangan KKN-PMD, Desa Bunkate, Kec.Jonggat, Lombok Tengah

DOI:

https://doi.org/10.29303/wicara.v3i3.6754

Keywords:

Increasing added value, Freshwater fisheries, processing, marketing strategy

Abstract

  Bunkate Village, Jonggat District, Central Lombok Regency, has fisheries potential, especially freshwater fish farming, but this potential has not been optimally managed. KKN-PMD students from Mataram University initiated technical guidance and processing and marketing activities for freshwater fish farming products. This activity includes training in making fish sticks as one of the product form diversifications and education on effective food product marketing strategies. The program implementation method includes observation, interviews with fish farmers, recipe formulation, and implementation of technical guidance attended by the surrounding community, especially PKK mothers. The results of the activity showed that participants were enthusiastic in participating in the training and gained new skills in processing tilapia into products with higher selling value in the form of fish sticks and marketing strategies for fishery products, which are expected to increase the income and welfare of the village community. Through this activity, it is hoped that the Bunkate Village community will be able to develop fisheries-based businesses independently and sustainably, thereby increasing the welfare of the village community, especially freshwater fish farmers.

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Published

2025-05-15

How to Cite

Miftahul Khair, Ramadhani, A., Soleha, H., Siambaton, R. R., Faqih, F., Kiamuddin, M., … Agusdin, A. (2025). Strategy To Increase Added Value And Marketing Of Processed Freshwater Fish Products In Bunkate Village, Jonggat District, Central Lombok Regency. Jurnal Wicara Desa, 3(3), 399–406. https://doi.org/10.29303/wicara.v3i3.6754

Issue

Vol. 3 No. 3 (2025): Jurnal Wicara Desa

Section

Articles

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