PENINGKATAN DAN PENGEMBANGAN POTENSI UMKM DARI HASIL PERTANIAN DESA SUKADANA, KECAMATAN BAYAN, KABUPATEN LOMBOK UTARA

Authors

  • Made Sutha Yadnya University of Mataram image/svg+xml
  • Salman Ardi University of Mataram image/svg+xml
  • Anggara Riksa , Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mataram
  • Baiq Zatil Hidayah Fajrina , Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Mataram
  • Ni Nengah Cista Nanda Sugiartini , Program Studi Ilmu Hukum, Fakultas Hukum, Universitas Mataram
  • Laely Hidayati , Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram
  • Wahyu Priadana , Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram
  • Ida Ayu Tresna Dewi Utami , Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mataram
  • Anya Putri Sugiarta , Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram
  • Nahriyatul Hayat , Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram
  • Muhammad Haekal , Program Studi Sosiologi, Fakultas Hukum, Universitas Mataram

DOI:

https://doi.org/10.29303/wicara.v1i6.3459

Keywords:

Trigona Honey, Cassava Cake, Marketing, Sukadana Village

Abstract

Sukadana Village, Bayan District, North Lombok Regency is a village that has abundant resources such as honey, cassava, fish, cashew nuts, corn, and so on. One of the mainstay commodities is honey and cassava. However, the abundance of available potential has not been optimally utilized by residents. Like the less attractive packaging used in Trigona Honey products. In addition, the lack of product innovation resulting from processed cassava makes cassava have a low selling value so an increase in agricultural products needs to be accompanied by appropriate and efficient marketing. The lack of innovation and creativity of the residents is an obstacle to increasing agricultural output in Sukadana Village. Therefore, we have the opportunity to provide innovations to improve agricultural output, such as innovating packaging for Trigona Honey products, innovating cassava agricultural products, and marketing outreach to MSMEs in Sukadana Village. It is hoped that with this, residents will be moved to continue businesses related to these two products.

Published

2023-11-03

How to Cite

PENINGKATAN DAN PENGEMBANGAN POTENSI UMKM DARI HASIL PERTANIAN DESA SUKADANA, KECAMATAN BAYAN, KABUPATEN LOMBOK UTARA. (2023). Jurnal Wicara Desa, 1(6), 1032-1044. https://doi.org/10.29303/wicara.v1i6.3459

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