INOVASI BRIKET GULA AREN SEBAGAI UPAYA PENINGKATAN NILAI TAMBAH PRODUK LOKAL DAN PENGUATAN UMKM DI DESA GELANGSAR

Authors

  • Baiq Aisya Junia Padma Indonesia , Program Studi Ilmu Komunikasi Fakultas Hukum Ilmu Sosial dan Ilmu Politik Universitas Mataram
  • Muhammad Iqbal Nugroho Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mataram
  • Baiq Rara Oktariani Program Studi Agribisnis Fakultas Pertanian Universitas Mataram
  • Dimas Nugroho Pambudi Program Studi Ilmu Komunikasi Fakultas Hukum Ilmu Sosial dan Ilmu Politik Universitas Mataram
  • Shinta Rahmata Suliyani Program Studi Sosiologi Fakultas Hukum Ilmu Sosial dan Ilmu Politik Universitas Mataram
  • Lalu Muhammad Bagus Oktora Ramadhan Putra Program Studi Ilmu Komunikasi Fakultas Hukum Ilmu Sosial dan Ilmu Politik Universitas Mataram
  • Selfi Santika Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mataram
  • Wulandari Wulandari Program Studi Ilmu Hukum Fakultas Hukum Ilmu Sosial dan Ilmu Politik Universitas Mataram
  • Giska Giska Program Studi Agribisnis Fakultas Pertanian Universitas Mataram
  • Afifah Putri Maharani Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mataram
  • Retno Dita Lestari Program Studi Ilmu Hukum Fakultas Hukum Ilmu Sosial dan Ilmu Politik Universitas Mataram
  • Candra Eka Puspitasari Program Studi Farmasi Jurusan Ilmu Kesehatan Fakultas Kedokteran dan Ilmu Kesehatan Universitas Mataram

DOI:

https://doi.org/10.29303/pepadu.v6i3.7975

Keywords:

Indonesia

Abstract

Gelangsar Village, located in West Lombok Regency, holds significant local potential through its aren (palm sugar) commodity, which serves as the main livelihood for its residents. However, limited product diversification and market access have resulted in low added value. This study aims to describe the implementation of aren sugar briquette innovation as a strategy to enhance economic value and empower local Micro Small and Medium Enterprises (MSME) actors. A descriptive qualitative approach was used through a series of activities including observation, socialization, technical training, and participatory evaluation conducted during the Community Empowerment Community Service Program (KKN PMD) by Universitas Mataram (July–August 2025). The target of the program was farmer groups and MSMEs involved in aren sugar production in Gelangsar. The training results showed that the innovation improved participants' understanding of product diversification and enhanced their skills in production and packaging. Significant impacts were observed across three dimensions: economic (increased selling value and distribution potential), social (strengthened collaboration and youth engagement), and environmental (waste reduction and production efficiency).. These findings highlight the importance of participatory and contextual approaches in driving village-level innovation based on local potential. This program holds promising potential for replication in other areas with similar characteristics.

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Published

2025-09-27

Issue

Vol. 6 No. 3 (2025): Jurnal Pepadu

Section

Articles

How to Cite

INOVASI BRIKET GULA AREN SEBAGAI UPAYA PENINGKATAN NILAI TAMBAH PRODUK LOKAL DAN PENGUATAN UMKM DI DESA GELANGSAR. (2025). Jurnal Pepadu, 6(3), 572-578. https://doi.org/10.29303/pepadu.v6i3.7975

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