Training on Digital Marketing Strategies for Processed Fishery Products to Al-Islam Krian High School Students

Abstract

The development of technology has had a significant positive impact on small and medium-sized enterprises (SMEs) in Indonesia, particularly through the adoption of digital marketing. The widespread use of social media and the internet, accelerated by the COVID-19 pandemic, has expedited the digital transformation of SMEs. Digital marketing strategies such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media have enabled entrepreneurs to reach broader markets at lower costs. A concrete example of implementing digital marketing is through a student engagement program at Al-Islam Krian High School. This program not only introduces digital marketing to the younger generation but also fosters entrepreneurial spirit. By implementing such programs, it is hoped that the entrepreneurial skills of young people will flourish, thereby helping to reduce unemployment rates in the future. In conclusion, the development of digital marketing has the potential to strengthen and empower the younger generation in entrepreneurship. One recommendation for the future is to enhance technical preparation through more comprehensive training, equipping the youth to better navigate the challenges and opportunities of this digital era.