PENDAMPINGAN UMKM KOPI SEMBALUN MENUJU PRODUK UNGGULAN EKSPOR MELALUI PENINGKATAN KUALITAS DAN STRATEGI PEMASARAN
DOI:
https://doi.org/10.29303/svrsn424Keywords:
Sembalun coffee, SMEs, mentoring, export, digital marketingAbstract
Sembalun coffee has a distinctive flavor influenced by the geographical and climatic conditions of Mount Rinjani, making it a potential export commodity. However, limited technical capacity of SMEs in meeting quality standards, certification, packaging, and the low use of digital marketing remain key challenges. This program aimed to assist Sembalun coffee SMEs in improving product quality and expanding international market access. The methods included field observations, interviews, focus group discussions, Workshops, field practices (seedling, planting, harvesting), and halal certification assistance. The results showed an increase in partners’ knowledge of quality standards, strengthened skills in post-harvest processes, and improved awareness of the importance of digital marketing. Partners also successfully obtained halal certification, which enhanced product competitiveness in both national and international markets, and began adopting digital marketing strategies to broaden sales reach. In conclusion, this mentoring program significantly contributed to preparing Sembalun coffee as an export-oriented product while improving local economic sustainability.
References
Arsyah, U. I., Pratiwi, M., & Arsyah, R. H. (2022). Digital Marketing Sebagai Strategi Pemasaran Kopi Pada Bumnag Nagari Lasi. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 5(2), 165–170. https://doi.org/10.33330/jurdimas.v5i2.1451
Badan Pusat Statistik. (2022). Statistik Kopi Indonesia. https://www.bps.go.id/id/publication/2023/11/30/abde293e6c0fc5d45aaa9fe8
Behzadi, M., Bakhtiary, M. J., & Javad Bakhtiary, M. (2023). The Power of Storytelling in Promoting Sustainable Consumption. August. https://www.researchgate.net/publication/373238618
Chandra, L. Y. K., Linggarweni, B. I., & Novida, S. (2023). Analisis Pendapatan Usaha Kopi Bubuk Arabika di Desa Sajang Kecamatan Sembalun Kabupaten Lombok Timur. Jurnal Ekonomi Dan Bisnis, 3(2), 148–155. https://doi.org/10.56145/jurnalekonomidanbisnis.v3i2.71
Harahap, K., & Ihsanilma, I. (2023). Analysis Of The Utilization Of Digitalmarketing In Increasing Gayo Coffee Farmers’ Income (Study On Pepalang Village, Takengon City). Journal of Economics and Business (JECOMBI), 3(03), 83–88. https://doi.org/10.58471/jecombi.v3i03.50
Magdalena, B., Wibaselppa, A., & Febriani, F. (2023). Pendampingan Umkm Kopi Aroma Gs Melalui Pembuatan Logo, Stiker Kemasan, Dan Banner Dalam Upaya Meningkatkan Inovasi Produk. Jurnal Abdi Masyarakat Saburai (JAMS), 4(02), 119–127. https://doi.org/10.24967/jams.v4i02.2541
Marwani, E., Syamsudin, T. S., Awaliyah, S., Maulani, R. R., Hidayat, A., Husyari, U. D., & Widiyanto, S. (2024). Volatile Metabolite Profiles of Robusta Green Bean Coffee From Different Geographical Origins in West Java and Their Correlation With Temperature, Rainfall, and Altitudes Using SPME GC-MS–Based Metabolomics. International Journal of Food Science, 2024(1). https://doi.org/10.1155/2024/6908059
Mayasi, S. R., & Nugraha, I. (2022). Pendampingan Proses Sertifikasi Sni Pada Umkm Kopi Binaan Bsn Desa Wonosalam Jombang Jawa Timur. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 6(3), 1529. https://doi.org/10.31764/jpmb.v6i3.10240
Rohmah, N. A. R., & Wicaksono, L. A. (2023). Pendampingan UMKM Kopi Rempah Dalam Pengembangan Produk Orientasi Ekspor. DIANDRA: Jurnal Pengabdian Kepada Masyarakat, 2(2), 31–37. https://doi.org/10.33005/diandra.v2i2.18
Rosyihuddin, M., Sudarmiatin, S., & Bidhin, R. (2024). Internationalization Strategy for Sembalun Specialty Coffee to Meet Foreign Consumer Demand; Case Study of Kopikey SMEs, Lombok, Indonesia. East Asian Journal of Multidisciplinary Research, 3(4), 1611–1620. https://doi.org/10.55927/eajmr.v3i4.8917
Sarjan, M., Darwinata, L. I., Antasari, S., Azhari, B. S., Hakim, A. W., & Setyawan, M. T. D. (2021). Kebun Kopi Arabika Sembalun Bumbung Sebagai Alternatif Destinasi Agrowisata. Jurnal Pengabdian Magister Pendidikan IPA, 4(3). https://doi.org/10.29303/jpmpi.v4i3.872
Sarjan, M., Na’im, B. J., Wati, R., Zukifli, L., Fuziati, Irawan, M., Harnawati, Saptaji, A. S., Pratami, F. N., & Afrianto, Z. (2020). KOPI SAJANG MENUJU DUNIA MELALUI PROMOSI DAN PEMBAHARUAN KEMASAN PRODUK. Jurnal Warta Desa, 2. www.jwd.unram.ac.id
Sasongko, S. M. Al, Darmawan, L. S., Nafisah, M., Noviana, Y., Misnawati, Wahyuni, A., Cahyani, A. D., Agustira, M. I., Sujiwo, T. M., Zulkipli, M. Z. A., & Halimatussakdiah. (2024). Workshop Pemanfaatan Tanaman Kopi Berjenis Robusta Menjadi Bubuk Kopi Robusta Dan Teh Cascara Sebagai Upaya Mengoptimalkan Produktifitas Umkm Desa Bayan (Workshop On The Use Of Robusta Coffee Plants Into Robusta Coffee Powder And Cascara Tea As An Effort . Jurnal Wicara Desa, 2(6), 599–604.
Sentana N, N. K. T., Wahyuningsih, S., Sriwi, A., & Indrapati, I. (2023). Pengembangan Potensi Agrowisata Di Desa Sajang Kecamatan Sembalun Lombok Timur. Journal Of Responsible Tourism, 2(3), 557–572. https://doi.org/10.47492/jrt.v2i3.2546
Widiasyih, A. S., Syafruddin, Nasution, K. S., Siregar, D. A., & Aswan, N. (2024). Digital Marketing Sebagai Strategi Pemasaran Kopi Pada Era Revolusi. Jurnal Pengabdian Masyarakat Bangsa, 1(11), 2847–2854.
