SOSIALISASI PENGOLAHAN DAN PEMASARAN PRODUK BABY NILA CRISPY DI DESA BUNKATE, KECAMATAN JONGGAT, KABUPATEN LOMBOK TENGAH

Authors

  • Hans Riadhi Syamsi Program Studi Teknik Elektro Fakultas Teknik Universitas Mataram , Program Studi Teknik Elektro Fakultas Teknik Universitas Mataram
  • Sarkawi Program Studi Teknik Elektro Fakultas Teknik Universitas Mataram , Program Studi Teknik Elektro Fakultas Teknik Universitas Mataram
  • Radifan Akbar Thirafi Maulana Program Studi Ilmu Tanah Fakultas Pertanian Universitas Mataram , Program Studi Ilmu Tanah Fakultas Pertanian Universitas Mataram
  • Baiq Dewi Alya Nilyana Putri Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram , Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram
  • Siti Maria Ulfa Progam Studi Ilmu Teknologi Pangan Fakultas Teknologi Pangan dan Aroindustri Universitas Mataram , Progam Studi Ilmu Teknologi Pangan Fakultas Teknologi Pangan dan Aroindustri Universitas Mataram
  • Afni Rifdah Fadhilah Program Studi Teknik Informatika Fakultas Teknik Universitas Mataram , Program Studi Teknik Informatika Fakultas Teknik Universitas Mataram
  • Akbar Fitra Rohadi Program Studi Pendidikan Biologi Fakultas Keguruan dan Ilmu Pendidikan Universitas Mataram , Program Studi Pendidikan Biologi Fakultas Keguruan dan Ilmu Pendidikan Universitas Mataram
  • Lalu Alfitra Ratila Program Studi Pendidikan Bahasa dan Sastra Indonesia Fakultas Keguruan dan Ilmu Pendidikan Universitas Mataram , Program Studi Pendidikan Bahasa dan Sastra Indonesia Fakultas Keguruan dan Ilmu Pendidikan Universitas Mataram
  • Usratul Mawaddah University of Mataram image/svg+xml
  • Baiq Naning Dwi Patmida University of Mataram image/svg+xml

DOI:

https://doi.org/10.29303/wicara.v2i1.4095

Keywords:

Baby Nila, Business, Economy

Abstract

Bunkate Village is a village located in Jonggat sub-district, Central Lombok Regency, West Nusa Tenggara Province. Bunkate Village consists of 6 hamlets. Based on the survey results, one of the potentials of Bunkate Village is the large number of people who are freshwater fish breeders, especially tilapia. This potential can be utilized into products that can improve the economy in Bunkate Village. Tilapia baby fish can be processed into food products in the form of snack products, namely crispy fish. The implementation methods include pre-activity, implementation of activities, evaluation of activities and product creation and marketing. Socialization and demonstration activities were carried out on Monday, January 22 2024 at the Bunkate Village Office Hall which was attended by Bunkate Village women. The organoleptic quality that crispy baby tilapia must produce is a golden brown color after frying. There is no fishy aroma in baby tilapia. The resulting taste is savory and salty. The texture of the baby tilapia produced is crunchy and crunchy. Promotion and marketing activities for processed baby tilapia products are carried out offline and online. Offline marketing is carried out by entrusting it to local kiosks in Bunkate Village. Meanwhile, online marketing is carried out through social media, namely Instagram and WhatsApp. It is hoped that this activity can help improve the village economy and advance MSMEs in Bunkate Village.

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Published

2024-02-11

Issue

Vol. 2 No. 1 (2024): Jurnal Wicara Desa

Section

Articles

How to Cite

SOSIALISASI PENGOLAHAN DAN PEMASARAN PRODUK BABY NILA CRISPY DI DESA BUNKATE, KECAMATAN JONGGAT, KABUPATEN LOMBOK TENGAH. (2024). Jurnal Wicara Desa, 2(1), 62-67. https://doi.org/10.29303/wicara.v2i1.4095