IMPLEMENTATION OF DIGITAL MARKETING AS AN EFFORT TO INCREASE MSME INCOME: CASE STUDY OF WOVEN FABRIC MARKETING IN PRINGASELA VILLAGE

Authors

  • Habil Haq Universitas Mataram
  • Nurlaili Nurlaili Universitas Mataram
  • Adinda Kumala Sari Universitas Mataram
  • Baiq Ilil Yuhinis Universitas Mataram
  • Iqbal Iqbal Universitas Mataram
  • M. Arman Adhi Wicaksana Universitas Mataram
  • Ni Luh Riska Febrianti Universitas Mataram
  • Siti Huwayda Moerad Universitas Mataram
  • Syakira Mala Prajasa Universitas Mataram
  • Ngudiyono Ngudiyono Universitas Mataram

DOI:

https://doi.org/10.29303/wicara.v2i5.5558

Keywords:

Pringgasela Village, Digitalization Of Marketing, Weaving

Abstract

Pringgasela is one of the villages in East Lombok regency that has strength in the development of MSMEs (micro, small and Medium Enterprises). One of the mainstay business sectors in Pringgasela Village is weaving, various activities have been carried out to identify and provide solutions to existing problems, activities begin with observations and interviews with local people, especially weaving cloth craftsmen and MSME actors. The identification results show that although Pringgasela village has great potential in MSMEs, especially in the production of woven fabrics, there are significant constraints in market access, caused by the lack of utilization of digital media. In response to these problems, the solution implemented is to organize socialization and training focused on improving the use of digital media as a marketing method. It is expected that the program can increase the income and welfare of the community, especially MSME actors. This Program shows that the use of digital technology can be an effective solution in overcoming economic challenges in the village, as well as strengthening existing local potential.

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Published

2024-10-29

How to Cite

Haq, H., Nurlaili, N., Sari, A. K., Yuhinis, B. I., Iqbal, I., Wicaksana, M. A. A., … Ngudiyono, N. (2024). IMPLEMENTATION OF DIGITAL MARKETING AS AN EFFORT TO INCREASE MSME INCOME: CASE STUDY OF WOVEN FABRIC MARKETING IN PRINGASELA VILLAGE. Jurnal Wicara Desa, 2(5), 362–370. https://doi.org/10.29303/wicara.v2i5.5558

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