OPTIMALISASI POTENSI WISATA (GUA SUMUR, GUA KELELAWAR DAN GUA PRABU) DI DESA PRABU, KECAMATAN PUJUT, LOMBOK TENGAH

Johan Trinanda Hermawan I.; Arya Wiradana M. D.; Achmad Evin  Kafrawi; Wira Risky  Amanda; Kamariatul  Kibtiah; Widya  Rahayu; Thania Olang  Tassya; Bq. Dina Ayuni  A.; Listia  Putri; Meylia  Arifathiyah; Rohadi Rohadi

doi:10.29303/wicara.v1i2.2408

Johan Trinanda Hermawan I. Universitas Mataram
Arya Wiradana M. D. Universitas Mataram
Achmad Evin Kafrawi Universitas Mataram
Wira Risky Amanda Universitas Mataram
Kamariatul Kibtiah Universitas Mataram
Widya Rahayu Universitas Mataram
Thania Olang Tassya Universitas Mataram
Bq. Dina Ayuni A. Universitas Mataram
Listia Putri Universitas Mataram
Meylia Arifathiyah Universitas Mataram
Rohadi Rohadi Universitas Mataram

DOI: https://doi.org/10.29303/wicara.v1i2.2408

Keywords: Parawisata, Lingkungan, Pengabdian, Promosi

Abstract

Tourism is a recreational activity carried out with the intention of breaking away from the daily routine for a while. The tourist village is a combination of natural attractions, culture and creativity of the local community, supported by facilities that can attract tourists to visit the place. Prabu Village is one of the tourist destinations in Pujut District, Central Lombok. Even though it has advantages in natural beauty, unfortunately Prabu Village is still lacking in management and public awareness of the importance of existing tourism potential. Therefore, Unram Thematic KKN participants carried out community service in Prabu village with the theme 'Tourism and the Environment'. The purpose of this service is to introduce the tourism potentials in Prabu Village to the wider community. One of the programs carried out was by making a promotional video for Prabu Village which explained all the potential that the village had. Videos that have been made are then published on various social media (Youtube, Instagram, etc.), websites, and video platforms. With an effective promotional video, Prabu Tourism Village is expected to become an attractive tourist destination for both local and international tourists.

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