Inovasi Produk Olahan Asam Jawa Sebagai Komoditas Hutan Bernilai Ekonomi Untuk Pemberdayaan Ekonomi Masyarakat Desa Jembatan Kembar Timur

Ahmad Rifki Fathoni; Dian Muharrani Assurok; Nazwa Dalia Ingeswari; Juan Arqy Maesifa; Amrina Rosyada; Ilham Wahyudin; Rista Oktaneva; Indriyani Rahma; Intan Komalasari Saputri; Nisa Fitriani; Faturrahman Faturrahman

doi:10.29303/sinonim.v2i1.8066

Authors

Ahmad Rifki Fathoni Program Studi Ilmu Komunikasi Universitas Mataram
Dian Muharrani Assurok Program Studi Agroekoteknologi Universitas Mataram
Nazwa Dalia Ingeswari Program Studi Ilmu Hukum Universitas Mataram
Juan Arqy Maesifa Program Studi Ilmu Hukum Universitas Mataram
Amrina Rosyada Program Studi Ilmu Hukum Universitas Mataram
Ilham Wahyudin Program Studi Manajemen Universitas Mataram
Rista Oktaneva Program Studi Manajemen Universitas Mataram
Indriyani Rahma Program Studi Ekonomi Pembangunan Universitas Mataram
Intan Komalasari Saputri Program Studi Peternakan Universitas Mataram
Nisa Fitriani Program Studi Sosiologi Universitas Mataram
Faturrahman Faturrahman Program Studi Biologi Fakultas MIPA Universitas Mataram

DOI:

https://doi.org/10.29303/sinonim.v2i1.8066

Keywords:

Tamarind processing, Product innovation, Creative economy, Rural entrepreneurship, Community empowerment

Abstract

Community empowerment and development efforts continue to be carried out by the academic community of the University of Mataram. The main objective of this program is to enhance the added value of local commodities and create sustainable home-based business opportunities in Jembatan Kembar Timur Village, West Lombok, with a focus on a “creative economy” based on tamarind processing. The core activities included technical training in the production of tamarind candy and packaged tamarind, packaging design, branding, and marketing strategies. The results of the program showed that 15 participants, consisting of women from the Family Welfare Movement (PKK) and young women, enthusiastically participated in the socialization and training sessions on tamarind candy and packaged tamarind production, and expressed strong interest in further developing tamarind-based products. Upon completion of the training, participants were able to independently produce tamarind candy and packaged tamarind. At the final stage, participants were introduced to attractive packaging as well as virtual marketing techniques through social media. This program is expected to open up new entrepreneurial opportunities for the community of Jembatan Kembar Timur Village

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