PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT

Authors

Abdurrahman Abdurrahman , Muhammad Mujahid Dakwah , Zefanya Andryan Girsang , Zamroni Alpian Muhtarom , Baiq Handayani Rinuastuti , Mohammad Najib Roodhi , Lalu Edy Herman Mulyono , Isra Dewi Kuntary Ibrahim

DOI:

10.29303/pepadu.v6i2.7497

Published:

2025-06-30

Issue:

Vol. 6 No. 2 (2025): Jurnal Pepadu

Keywords:

Digital Marketing, Marketing Decision Support, UMKM, Senggigi Village

Articles

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How to Cite

Abdurrahman, A., Dakwah, M. M., Girsang, Z. A., Muhtarom, Z. A., Rinuastuti, B. H., Roodhi, M. N., … Ibrahim, I. D. K. (2025). PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT . Jurnal Pepadu, 6(2), 256–267. https://doi.org/10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.

Author Biographies

Abdurrahman Abdurrahman, University of Mataram

Muhammad Mujahid Dakwah, University of Mataram

Zefanya Andryan Girsang, University of Mataram

Zamroni Alpian Muhtarom, University of Mataram

Baiq Handayani Rinuastuti, University of Mataram

Mohammad Najib Roodhi, University of Mataram

Lalu Edy Herman Mulyono, University of Mataram

Isra Dewi Kuntary Ibrahim, University of Mataram

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