5. JRP VOL.3 NO.1 MARET 2024 PENGARUH DAYATARIK FISIK DAN POPULARITAS MEREK TERHADAP NIAT BELI KONSUMEN CLEO PURE WATER DI LOMBOK BARAT

The Influence of Physical Attractiveness and Brand Popularity on Consumer Purchase Intentions of Cleo Pure Water in West Lombok.

Authors

  • ewilpratama FEB UNRAM
  • ilhamudin FEB UNRAM
  • hilmiati FEB UNRAM

DOI:

https://doi.org/10.29303/jrp.v3i1.4018

Keywords:

Daya Tarik Fisik, Popularitas Merek,Niat Beli, Physical Attractiveness, Brand Popularity, Purchase intention

Abstract

  Abstrak Tujuan iipenelitian iiuntuk iimengetahui iipengaruh iiDaya iiTarik iiFisik ii(X1), iiPopularitas iiMerek ii(X2) iiTerhadap iiNiat iiBeli iiKonsumen iiCleo iiPure iiWater iiDi iiLombok iiBarat. iiResponden iipada iipenelitian iiini iiberjumlah ii120 iiorang iikonsumen ii. iiJenis iipenelitian iiyang iidi iigunakan iiadalah iipenelitian iiasosiatif iidengan iipendekatan iiKuantitatif ii.Metode iipengumpulan iidata iimenggunakan iisurvey iimelalui iikuisioner. iiTeknik iianalisis iiyang iidi iigunakan iiadalah iiRegresi iiLinier iiBerganda ii. iiHasil iipenelitian iiini iimenunjukan iibahwa: ii(1) iiDaya iiTarik iiFisik iiBerpengaruh iiPositif iiDan iiSignifikan iiTerhadap iiNiat iiBeli iiKonsumen iiCleo iiPure iiWater iiDi iiLombok iiBarat. ii(2) iiPopulaitas iiMerek iiTidak iiBerpengaruh iiPositif iidan iiSignifikan iiTerhadap iiNiat iiBeli iiKonsumen iiCleo iiPure iiWater iiDi iiLombok iiBarat.   Abstract this iistudy iiaims iito iidetermine iiphysical iiAttractiveness ii(X1), iiBrand iiPopularity ii(X2) iion iiconsumer iiPurchase iiintention iiof iiCleo iiPure iiwater iiin iiWest iiLombok. iiRespondents iiin iiThis iiStudy iiamounted iiTo ii120 iiConsumer, iithe iitype iiof iiresearch iiused iiwas iiassociative iiresearch iiwith iia iiqualitative iiapproach, iithe iidata iicollection iimethod iiused iisurveys iithrough iiconsumers. iiThe iidata iianalysis iitechnique iiused iiwas iimultiple iilinear iiRegression. iiThe iiresults iiof iithis iistudy iiindicate iithat: ii(1) iiPhysical iiattractiveness iiHas iiPositive iiand iisignificant iieffect iion iiconsumer iipurchase iiintentions iiof iiCleo iiPure iiWater iiin iiwest iiLombok, ii(2) iiBrand iiPopularity iihas iino iiPositive iiand iiSignificant iieffect iion iiconsumer iipurchase iiintentions iiof iiCleo iiPure iiWater iiin iiwest iiLombok.

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Published

2024-03-01

Issue

Vol. 3 No. 1 (2024): JURNAL RISET PEMASARAN VOL.3 NO.1 MARET

Section

Articles