PENGARUH KUALITAS PRODUK DAN CUSTOMER INTIMACY TERHADAP LOYALITAS PELANGGAN ( KOPI TIME.IND ) DI KOTA PRAYA LOMBOK TENGAH

Lalu Nizwan  Aulia; Akhmad  Saufi; Muhammad Ilhamudin

doi:10.29303/jrp.v2i1.2360

Lalu Nizwan Aulia FEB UNRAM
Akhmad Saufi FEB UNRAM
Muhammad Ilhamudin FEB UNRAM

DOI: https://doi.org/10.29303/jrp.v2i1.2360

Keywords: Kualitas Produk, Customer Intimacy, Loyalitas Pelanggan., Product Quality, Customer Intimacy, Customer Loyalty

Abstract

ABSTRACT Product Quality and Customer Intimacy on Customer Loyalty KopiTime.Ind in Praya City, Central Lombok. All of the people in this study were KopiTime. Ind customers in Praya City, while 115 KopiTime were included in the study's sample. Utilizing a method called "purposive sampling," ind customers. Associative research is the term for this kind of study. The validity, reliability, classical assumption, path analysis, significance tests (t tests), coefficient of determination tests (R2), and sobel tests are performed using SPSS 26.0 for Windows in this study's data processing. Product quality has an effect on consumer loyalty, while customer intimacy has an effect on consumer loyalty, according to the analysis's findings product and services at the KopiTime.Ind shop.