Influencing Factors Analysis of Marine Tourism Demand in the Sanggar Beach Area, Tulungagung
DOI:
https://doi.org/10.29303/74r4v840Keywords:
Sanggar Beach, Tourist Characteristic, Tourism demandAbstract
Sanggar Beach in Tulungagung Regency has marine tourism potential based on its natural landscape, coastal beauty, and green turtle conservation value. However, limited accessibility, basic facilities, and safety risks hinder increasing tourism demand. This background necessitates a study of the factors influencing tourist interest. The purpose of this study is to analyze the variables influencing tourism demand to Sanggar Beach and formulate recommendations for sustainable destination management strategies. The research method was conducted through a field survey, interviews, and questionnaires distributed to 30 tourists using a purposive sampling technique. Data were analyzed quantitatively using multiple linear regression, complemented by descriptive analysis of tourist characteristics and the condition of attractions, accessibility, and amenities. The results indicate that the majority of tourists are young (15–25 years old), have a high school or bachelor's degree, have low to middle incomes, and are predominantly private sector workers and students. The regression analysis showed a very strong relationship (R = 0.90) with an R² = 0.80, meaning that 80% of the variation in tourism demand can be explained by the research variables. Simultaneously, independent variables significantly influence demand, although partially no significant effect was found at the 5% level, except for age, which approached significance (p = 0.0531). Facility evaluations show that attractions are excellent, the turtle hatchery is quite good, road access is considered poor, while amenities are mostly adequate but need improvement, especially the gazebo. In conclusion, tourism demand to Sanggar Beach is influenced by demographic factors and destination quality, with accessibility and facilities as the aspects that need the most improvement. Strategies to strengthen attractions, improve infrastructure, and improve amenities will support sustainable tourism growth.
References
Adrianto L. (2006). Pengantar Penilaian Ekonomi Sumberdaya Pesisir dan Laut. Bogor (ID): Institut Pertanian Bogor.
Alam, J., Alam, Q. N., & Kalam, A. (2022). Prospects and Challenges for Sustainable Tourism : Evidence from South Asian Countries. 3(9), 19-42.
Asfahi, R., Kdodijah, S., & F, W. N. (2025). Perkembangan wisata pantai di tulungagung dan dampaknya bagi ekonomi lokal Jurnal Kajian Pariwisata. 4(1) 1-8.
Business, G., Gbfr, F. R., Luštický, M., & Bednářová, M. (2018). Tourism destination competitiveness assessment : Research & planning practice Tourism Destination Competitiveness Assessment : Research & Planning Practice.
Crouch, G. I. (2007). MODELLING DESTINATION COMPETITIVENESS A Survey and Analysis of the Impact of Competitiveness Attributes National Library of Australia Cataloguing in Publication Data. Australia (AU): Sustainable Tourism Pty Ltd.
Destinasi Pariwisata. (n.d.).
Dm, E. F., Azzahra, A., Yunita, I., Habibah, L., Studi, P., Ilmu, T., Sosial, P., Tarbiyah, F., & Ilmu, D. (2024). Pemanfaatan Jalur Lintas Selatan Tulungagung Terhadap Potensi Pariwisata Kecamatan Besuki. 3(2), 150–170.
Fahrur, E., Koswara, Y., Perencanaan, D., & Teknik, F. (2017). Karakteristik Infrastruktur Pendukung Wisata Pantai Sanggar Kabupaten Tulungagung. 6(2), A651- A655.
Hasan, K., Abdullah, S. K., Lew, T. Y., & Islam, F. (2019). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal Of Culture, Tourism And Hospitality Research. 13 (2),218-234. https://doi.org/10.1108/IJCTHR-11-2018-0151
Hien, T. T. T., & Chu, H.-J. (2024). Revealing Ecotourism Potential of Streams and Waterfalls: Identification of Influential Factors in a Case Study from Thua Thien Hue Province, Vietnam. Sustainability, 16(21), 9299. https://doi.org/10.3390/su16219299
Lu, Y., Ka, I., Lai, W., Liu, X. Y., & Wang, X. (2022). Influence of memorability on revisit intention in welcome back tourism : The mediating role of nostalgia and destination attachment. Psychology. 13 (2022) 1-15
Muhammad, M. H., Hidayanti, I., Haji, S. A., & Sabuhari, R. (2025). The Influence of Tourist Experience on Revisit Decisions with the Mediation of Tourist Satisfaction. 4(5), 277–284. https://doi.org/10.56472/25835238/IRJEMS-V4I5P136
Oktaviana E. (2016). Eksplorasi pantai sanggar tulungagung untuk menjadi ekowisata. Jurnal Ilmu-Ilmu Pertanian AGRIKA. 10(1), 1-14
Qwatekana, Z., Zondi, N., & Ndlovu, T. (2021). Interconnectedness of road infrastructure and tourism development : Perspectives from residents and enterprises Interconnectedness of road infrastructure and tourism development : Perspectives from residents and enterprises. Turkish Online Journal of Qualitative Inquiry. 12(3):2719-2739
Scabra, A. R., Yasa, K. N., & Lumbessy, S. Y. (2025). Shrimp Vannamei Culture (Litopenaeus Vannamei) in Low Salinity Media on Biofloc System With Different C/N Ratio Media Intake. Indonesian Journal Of Aquaculture Medium, 5(2), 76–91. https://doi.org/http://doi.org/10.29303/mediaakuakultur.v5i2.5047
Serio, R. G., Dickson, M. M., & Espa, G. (2025). Youthful perspectives on sustainability : Examining pro-environmental behaviors in tourism through latent class cluster analysis. 1–25. https://doi.org/10.48550/arXiv.2504.02442
Simasima, T. Y., Ariani, V., & Ingkadijaya, R. (2017). Analysis of Tourist Travel Pattern for Youth Travel Segment in Ambon Island. 1(1), 37–52.
Tantowi, A. (2022). Determinants of domestic tourism demand in indonesia. Jurnal Ilmu ekonomi Terapan. 7(2), 185–196. https://doi.org/10.20473/jiet.v7i2.38817
Wang, L., & Li, X. (2023). The five influencing factors of tourist loyalty : A Meta Analysis. Plos One. 18 (4), 1–21. https://doi.org/10.1371/journal.pone.0283963
Zhang, Y., & Deng, B. (2024). Heliyon Exploring the nexus of smart technologies and sustainable ecotourism : A systematic review. Heliyon, 10(11), 2-21. https://doi.org/10.1016/j.heliyon.2024.e31996
