Analisis Perencanaan, Pengelolaan, Strategi Pemasaran, dan Manajemen Risiko dalam Industri Pariwisata Olahraga: Studi pada Event Voli Pantai Piala Panglima TNI Tahun 2025 di NTB

Abstrak

This study analyzes the planning, management, marketing strategies, and risk management implemented in the Open Tournament of Panglima TNI Beach Volleyball Cup 2025 held in Mandalika, West Nusa Tenggara. Using a qualitative case study approach, data were collected through interviews, document reviews, and supporting secondary sources. The results show that event planning was carried out through cross-sectoral collaboration involving the military, local government, PBVSI, ITDC, and local communities. Operational management was structured through clear task distribution, resource coordination, and integrated logistics arrangements. Marketing strategies utilized digital promotion, branding based on sport tourism, and partnership with local stakeholders, resulting in the participation of 106 teams from various regions and several foreign teams. Risk management was effectively implemented through anticipation of weather conditions, medical preparedness, security systems, and technical mitigation. Overall, the event successfully enhanced Mandalika’s visibility as a sport tourism destination and generated positive economic impacts for local businesses. This study highlights the importance of multi-stakeholder synergy in organizing large-scale sport tourism events.